Important Notes………6

Introduction………7

What This Book Specifically Is About………10

Section A: B2B Content Marketing Success Roadmap

• Section A.1: Why Is Content Marketing the Cornerstone of Your B2B Marketing Success……13
• Section A.2: How Does Content Marketing Work in the B2B Sector? ………15
• Section A.3: What Is the Content Marketing Funnel and What Stages Are involved In It? ………16
• Section A.4: Tasks to Be Done Before Creating Your B2B Content Marketing Strategy: ………20
• Section A.5: The Need for a CRM System………29
• Section A.6: B2B Branding Strategy: Personal Branding & Corporate Branding………37
• Section A.7: When Will You Start Getting Results and ROI From Your Content Marketing Efforts? ………46

Section B: The Awareness Stage

• Section B.1: What Is the Awareness Stage? ………49
• Section B.2: What Content to Create for the Awareness Stage? ………50
• Section B.3: Content Formats Overview………50
• Section B.4: Blogging Crucialness in The B2B Sector………52
• Section B.5: Blogging Rules for Success………54
• Section B.6: How to Leverage Your Blog or Website Traffic………71
• Section B.7: The Role Social Media Plays in the Awareness Stage and in the Sales Funnel………75
• Section B.8: How to Leverage Social Media in the Awareness Stage………77
• Section B.9: The Complete B2B YouTube Marketing Guide for Lead Generation………90
• Section B.10: Driving Brand Awareness with Paid Ads………108
• Section B.11: B2B Influencer Marketing………138
• Section B.12: Email Marketing Integration………158
• Section B.13: What You Should Have Done in the Automated Email Campaign for the Awareness Stage………191
• Section B.14: Public Relations………193
• Section B.15: Full Strategies for the Awareness Stage: Examples………206

Section C: The Consideration Stage  

• Section C.1: What is the Consideration Stage? ………217
• Section C.2: What Content to Create in the Consideration Stage? ………217
• Section C.3: Practices to Do in All Channels in the Consideration Stage? ………218
• Section C.4: What You Should Have Done in Your Automated Email Marketing Campaign in The Consideration Stage………225
• Section C.5: The Don’ts in The Consideration Stage………228
• Section C.6: Full Strategies for the Consideration Stage: Examples………230

Section D: The Decision Stage

• Section D.1: What Is the Decision Stage? ………236
• Section D.2: What to Do in the Decision Stage? ………236
• Section D.3: Promoting Incentives & Offers………237
• Section D.4: Content of the Automated Email Campaign in The Decision Stage? ………240
• Section D.5: How to Address Highly-Qualified Leads (HQLs)? ………242
• Section D.6: Dealing with Stagnant Leads………246
• Section D.7: Decision Stage Optimization Strategies with Real-Life Examples of Their Implementation………249

Section E: The Retention Stage

• Section E.1: Introduction to the Retention Stage………259
• Section E.2: What Content to Create in the Retention Stage? ………260
• Section E.3: Practices that Must Be Done in Every Channel in the Retention Stage………262
• Section E.4: Email Marketing in the Retention Stage………265
• Section E.5: B2B Loyalty Programs………272
• Section E.6: Other Customer Retention Techniques………280
• Section E.7: Real-Life Examples of Customer Retention Strategies with their Implementation ………283

Section F: Content Marketing Strategy Implementation

• Section F.1: Tasks to Be Done Before Implementing Your B2B Content Marketing Strategy: ………292
• Section F.2: Tasks to Be Done After Implementing Your Content Marketing Strategy: ………298

Marketing & Sales Dictionary 309